creative direction + great design for events and corporate communications
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Design of Training Manuals for Toyota Canada
Broken Fence worked closely with Benchmark Performance to develop a brand and design for a series of performance newsletters for Toyota Canada. We started with the Sales group ("Hot Tips!") and the newsletters were so successful that a version for the Service group was also developed ("The Advisor").
Broken Fence also created the Hybrid manual for sales staff, this was an overview of the technology that was emerging at the time.