creative direction + great design for events and corporate communications
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Holiday Card for the Ontario Association of Architects, December 2018
Objective: link the letterforms of O, A, A to a snowman and pine trees for holiday card visual. Solution: Strip down the forms and materials, arrange and physically cut into textured, snow-like paper to create a pop-up and expose vibrant green below. The pop-up was then lit and photographed to connect the OAA letterforms by shadow to their holiday counterparts. The shadows stretch and climb the shapes.