Objectives

Create a brand—within the KPMG brand—for the New Manager Program and develop a way to package various Toolkit components (existing and to be developed).

Audience

KPMG's New Managers and Performance Managers.

Solution

Moving Forward. This encapsulates the journey of becoming a Manager at KPMG. Not only does one move forward in their career, they are moving forward into a new skill set, new experiences, and new relationships. ‘Moving forward’ is positive, inspiring, and rewarding.

Obstacles

Toolkit needed to incorporate already-produced pieces as well as the new.

Art Direction + Design of Program Brand, Tagline, Box & Interior Pages

Robyn Colangelo RGD

Production Specs

Custom blue box, white foil hot stamp, 4-colour labels on front and sides. 5 tabs inside, various sizes of ‘guts’.

Printing

Andora Graphics Inc. (416) 408-2700

Objectives

Build a user-friendly environment to house pre-existing RBC online courses.

Audience

RBC Regional Vice Presidents.

Solution

Inspire Regional Vice Presidents to take courses and explore the learning opportunities with elegant, uplifting imagery, organization, and visual cues.

Obstacles

Needed to work within RBC’s existing LMS.

Art Direction + Design

Robyn Colangelo RGD

Web Programming

Michael Griffin BSCs

Objectives

Create an easy-to-read guide detailing Toyota’s Hybrid technology.

Audience

Toyota’s Corporate employees.

Solution

Highlight the ‘green’ sensibility while informing on this important technology. Use diagrams to illustrate key functions.

Art Direction

Robyn Colangelo RGD

Design

Finch Taylor

Copy

Benchmark Performance Inc.

Production Specs

8.5” x 5.5”, stapled, 4 spot colours, uncoated.

Objectives

Create a resource for Toyota Product Advisors that is a quick read while being highly informative.

Audience

Toyota Product Advisors.

Solution

Bite-size. At a glance, readers can see what each issue holds. Articles are brief yet informative and themes are captured on the cover by an illustration.

Art Direction + Design

Robyn Colangelo RGD

Illustration

Sandy Nichols @ Three In A Box.

Copy

Benchmark Performance Inc.

Production Specs

17” x 11”, folded, 4-colour, 3-hole punched for Binder storage.

Objectives

Create a resource for Toyota Service Advisors that is a quick read while being highly informative.

Audience

Toyota Service and Parts Advisors.

Solution

Technical look to speak to the Service and Part Advisor audience.

Art Direction + Design

Robyn Colangelo RGD

Copy

Benchmark Performance Inc.

Production Specs

17” x 11”, folded, 4-colour process.

Objectives

Tell the stories of the Teachers, Students & Volunteers that make Historica successful. Keep the message youthful and energized.

Audience

Potential and existing donors to The Historica Foundation of Canada.

Solution

Work In Progress. The journey through education is endless, therefore the book is never closed on History and the world around us. The File Folder format allows the layout to be loose and energetic with a scrapbook feel. It leaves the impression that you can make changes — not only to the layout, but to the world through understanding our past and getting involved in our future.

Obstacles

Incorporating photos taken at various Historica events with different styles and photographers (amateur and professional). A tight budget limited project printing and production options. Found materials were scanned and added to the layout’s pages. A grid and a clean, serif font (Sabon) were used to organize the loose layout. Copy and photos were provided by Historica.

Art Direction + Design

Robyn Colangelo RGD

Copy

Tanya Zaritzky, Historica

Photography

Tom Sandler and various Historica Staff

Production Specs

24 pages, saddle-stitched, 4 colour process + 1 spot.

Objectives

Present Oakville as a great place to live and do business.

Audience

Taxpayers, residents of Oakville, potential business.

Obstacles

Use Oakville’s corporate colours, adhere to branding standards and utilize the photos already existing in their photo library.

Art Direction + Design

Robyn Colangelo RGD

Photography

Supplied by the Town of Oakville

Production Specs

78 pages, 8.5” x 11”, 4-colour process, saddle-stitched.

Objectives

Develop a tool that will self-sell Painting Services and establish trust with potential customers.

Audience

Customers who have contacted The Home Depot Installation Services for an estimate.

Solution

Shock & Awe. Showcase the dream of what a house could look like with Home Depot’s professional painting services. Let the images do most of the talking, and highlight benefits for a fast, easy customer run-through with a Sales Rep.

Design

Robyn Colangelo RGD

Art Direction

Robyn Colangelo RGD + Mark Sprott BFA

Production Specs

Durable stock, laminate coating, and diecut corners for easy use in Sales Meetings.

Printing by

Andora Graphics Inc. (416) 408-2700

Objectives

Leverage sponsorship opportunities.

Audience

Corporate philanthropists.

Solution

We Package Canadian History. Demonstrate the vast array of examples on how Historica has branded Canadian History to promote education. Show that this is a great opportunity for corporate sponsorship and philanthropy mandates.

Art Direction + Design

Robyn Colangelo RGD

Copy

Tanya Zaritzky, The Historica Foundation of Canada.

Objectives

Create a more logical layout and seamless access to QualTrak.

Audience

Existing and potential clients of Empire Community Painting in Oregon, California, Nevada, etc.

Solution

Use visual cues (icons) to reinforce meaning and make site navigation simple and intuitive. All info is accessible from the initial Home page, nothing is buried.

Art Direction + Design

Robyn Colangelo RGD

Web Programming

Michael Griffin BSCs

Objectives

Develop a tool that will self-sell Painting Services and establish trust with potential customers.

Audience

Customers who have contacted The Home Depot Installation Services for an estimate.

Solution

Shock and Awe. Showcase the dream of what a house could look like with Home Depot’s professional painting services. Let the images do most of the talking, and highlight benefits for a fast, easy customer run-through with a Sales Rep.

Design

Robyn Colangelo RGD

Art Direction

Robyn Colangelo RGD + Mark Sprott BFA

Web Programming

Michael Griffin BSCs

Objectives

Build a user-friendly environment to house pre-existing RBC online courses.

Audience

RBC Regional Vice Presidents.

Solution

Inspire Regional Vice Presidents to take courses and explore the learning opportunities with elegant, uplifting imagery, organization, and visual cues.

Obstacles

Needed to work within RBC’s existing LMS.

Art Direction + Design

Robyn Colangelo RGD

Web Programming

Michael Griffin BSCs

Objectives

Create a brand—within the KPMG brand—for the New Manager Program and develop a way to package various Toolkit components (existing and to be developed).

Audience

KPMG's New Managers and Performance Managers.

Solution

Moving Forward. This encapsulates the journey of becoming a Manager at KPMG. Not only does one move forward in their career, they are moving forward into a new skill set, new experiences, and new relationships. ‘Moving forward’ is positive, inspiring, and rewarding.

Obstacles

Toolkit needed to incorporate already-produced pieces as well as the new.

Art Direction + Design

Robyn Colangelo RGD

Web Programming

In-house at KPMG

Objectives

To unify the Historica brand and eliminate the confusion about the ownership of their many programs. Produce logo family based on the style established by Richard Clewes and apply it to the 14 programs and applications within the Historica organization. Create an electronic library for Historica’s employees to use in conjunction with a Graphic Standards Manual.

Audience

Everyone

Art Direction

Richard Clewes

Design

Robyn Colangelo RGD

Objectives

Develop a corporate ID to reflect the high-quality creative work, and reliable customer service provided by Broken Fence Design. Signify growth to existing clients and use as an opportunity to break out of the comfort zone of the usual assignments.

Audience

Potential and existing corporate clients.

Solution

Keep the look simple. Build a strong foundation for clients to project their visions upon. We’re a blank slate, we’re here to respond to the client’s needs — not to impose our likes and dislikes upon them. Show clients an understated elegance, free of design for design’s sake. Use clean design to speak the corporate language, let clients see us as a good fit for their communication needs. The existing logo was re-designed to become a stand-alone wordmark. The emphasis was taken off of the logo and the company name was brought to the forefront. The new logo was applied to letterhead, envelopes, business cards, and a website (currently under construction). A square was diecut from the card to balance out the logo and provide a memorable feature.

Obstacles

Learn to see own identity objectively and stay on target. Knowing when to stop with a concept.

Art Direction + Design

Robyn Colangelo RGD

Web Programming

Michael Griffin BSCs

Production Specs

Business Card: Die-cut, PMS 362 & PMS 137, 2-sided, gloss laminate on one side, 130lb Pegasus Cover.

Letterhead: 8.5" x 11", Pegasus Super Smooth, 70lb T, Brilliant White stock.

Envelope: #10, Pegasus Super Smooth, 70lb T, Brilliant White stock.

Printing

Flash Reproductions Ltd.

Objectives

Inspire ‘Remembrance’ in a new, younger audience.

Audience

Youth, middle school to college age.

Solution

HERO. A strong, simple graphic to evoke instant emotion and that will look ‘cool’ on a T-shirt.

The HERO T-shirt was created by Broken Fence Design, with the help of The Historica Foundation of Canada, as a non-profit endeavour. 100% of the donations went directly to The Royal Canadian Legion in support of our Vets and their families—until we were asked to stop by the Legion: "While the initiative was commended, the approval for the use of the Poppy was not granted." T-shirts are no longer available.

Design

Robyn Colangelo RGD

Art Direction

Robyn Colangelo RGD + Mark Sprott BFA

Postcard printing and T-Shirt packaging generously donated by Flash Reproductions

Objectives

Develop a symbol that will align with the existing Historica Branding and that show the growth and inspiration generated at the Historica Fairs.

Audience

Historica Fairs participants.

Solution

Planting the Seed of our History. The Historica Fairs are a place where students display their history projects, whether it’s their own or Canada’s. There are many stories told at the Fairs and the seed of knowledge is planted here—hopefully to inspire students to Find Their Place in History.

Art Direction + Design

Robyn Colangelo RGD

Objectives

Create a symbol to represent the Historica YouthLinks program and unify the participants, various awards and medals received there.

Audience

Historica YouthLinks participants.

Solution

Inspired by the Order of Canada, a medal image was fused with the existing Histoirca logo/brand.

Art Direction + Design

Robyn Colangelo RGD

Objectives

Create a logo for a photographer who specializes in underwater photography.

Audience

Existing and potential clients.

Solution

Ripple. A simple wordmark was distorted with water refraction to give it the underwater feel. Wordmarks were printed on paper and placed under a tank of water. A camera on tripod was set up over the tank, photos were taken while the tank was rocked, creating ripples and distorting the wordmark. Best version was chosen and converted to a vector image.

Design

Robyn Colangelo RGD

Art Direction

Robyn Colangelo RGD + Mark Sprott BFA

Objectives

To reinforce the prestige that comes with having this card in your wallet.

Audience

Males and females, ages 35 to 55.

Obstacles

Adhere to graphic and production standards of Visa, RBC and American Airlines.

Art Direction + Design

Robyn Colangelo RGD

Production Specs

Visa production standards.

Objectives

To create prestigious platinum and gold cards for Business cardholders.

Audience

Business cardholders, Classic cardholders interested in an upgrade.

Obstacles

Adhere to graphic and production standards of Visa and RBC.

Art Direction + Design

Robyn Colangelo RGD

Production Specs

Visa production standards.

Objectives

Push readers to www.histori.ca.

Audience

Kids reading Kayak Magazine.

Obstacles

Limited time and no budget.

Art Direction + Design

Robyn Colangelo RGD

Copy

Robyn Colangelo RGD

Production Specs

5.25” x 8”, 4-colour, full bleed.

Objectives

Get people to the almost-complete site for the newest Spa in Collingwood, Ontario.

Audience

Those living and visiting Collingwood who are in the market for Spa services.

Solution

Create intrigue with the of a Viking helmet (which suggests the Scandinavian feel from logo) on a stack of soft, fluffy, white towels—a key ingredient to the Spa experience.

Design

Robyn Colangelo RGD

Art Direction

Robyn Colangelo RGD + Mark Sprott BFA

Objectives

Raise awareness of Historica’s YouthLinks program.

Audience

Canadian students, grades 4 to 12.

Solution

Connect the Dots. Historica YouthLinks makes the connection between the people and the places, the events and times that shape Canada and make our place in history. Educators and students alike are experiencing the “Ah-hah!” of History at www.histori.ca.

Art Direction

Richard Clewes

Design

Robyn Colangelo RGD

Illustration

Rajo Zakic

Production Specs

11” x 17”, 3 poster series, 1 side French and 1 side English

Objectives

Create awareness of the film while staying true to the look of the film’s brand and keeping familiar to typical ‘Metal’ publications.

Audience

Metal concert-goers, distributed in concert line-ups and after show.

Art Direction

Antenna Visual Communication

Design

Robyn Colangelo RGD

Objectives

Captivate an audience — make them want to know more.

Audience

Fans and potential fans, ages 25-35.

Solution

The title of the album is "He ran chasing his…" — the design sprung from what one may be doing before running after something. What would be interrupted? What would be left behind?

Obstacles

Absolutely no budget.

Art Direction

Robyn Colangelo RGD + Mark Sprott BFA

Design

Robyn Colangelo RGD

Photography

Mark Sprott BFA

Objectives

Strong visual impact to stand out on record store shelves.

Audience

Music lovers.

Art Direction

Dave Azzolini, The Golden Dogs

Design

Robyn Colangelo RGD

Objectives

To create a cohesive look to connect all of Historica’s Media offerings.

Audience

Media, Educators.

Art Direction + Design

Robyn Colangelo RGD

Objectives

Create custom CD-Rom packaging to reflect the textures and colours of the Spring and Fall 2003 clothing lines.

Audience

Media

Art Direction + Design

Robyn Colangelo RGD

Production Specs

Spring 2003: Green corrugated paper used for custom CD case, branding labels adhered to case, 6 double-sided inserts, silk-screened CD-Rom surface.

Spring Printing

Flash Reproductions Ltd.

Fall 2003

Custom CD cases, pom-pom glued to cover, shrink-wrapped packages, high-gloss paper and varnish, 1 insert, 2-sided, silk-screened CD-Rom surface.

Fall Printing

Andora Graphics Inc. (416) 408-2700

Objectives

Create custom CD packaging that reflects the traditional roots sound of Adam Warner.

Audience

Music lovers

Solution

Grassroots. Use a traditional look with a modern colour palette.

Art Direction + Design

Robyn Colangelo RGD

Production Specs

Custom CD packaging, no jewel case.