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Brand Development for University of Toronto, Faculty of Law GPLLM, Fall 2019 and Winter 2020

GPLLM is a one-year executive Master of Laws program from the UofT Law School. The task was to develop a new brand identity for the program, elevate its presence in the market and match the program’s sophistication. After interviewing 30 stakeholders—faculty, students from all streams, alumni—a new face for GPLLM was created. The new brand will be rolled out over time. More about process to come.