/
1
2
·
·
robyn colangelo | broken fence
director + designer
Logo design, Impossible Objects
Had so much fun playing with light and shadow, exploring the possibilities of impossible and magic for this brand for film, television and media producer, Naveen Prasad.
Playing with illusion, a pinch of magic. A contemporary sans serif typeface, bold letter form for impact. Simply removing information, letting the eye fill in, not trickery—more efficiency.
So much about type is about its form and how it leads the eye along. Reading, decoding a series of characters becomes so engrained that we can skip characters and our brains will still read as the whole.
Negative vs. positive space, a very simple execution of playing with where one character begins and the other ends. Simple, understated and holds its own large or small.