/
1
2
3
·
·
·
robyn colangelo | broken fence
director + designer
Brand Development for Canadian Egg Bank, Summer 2020
We Match Good People is the tag line for Canadian Egg Bank (CEB). Stripped down from a statement that came directly from the client. The Canadian Egg Bank provides a foundation to build a feeling of trust, safety and warmth for potential donors (known and anonymous) and intended parents. CEB supports, protects and empowers donors to follow their generosity and help others build the family they dream of.
Components of the logo slide together to show match and movement. Contained in a single egg shape, a rounded silhouette, without being too on-the-nose. The colour palette is bold and bright setting it apart from others in the space. Colours are meant to hold strength while used sparingly within generous white space.